I've been inside the clinics you're going to want to win.
CONSULTING
Director-level brand and marketing strategy for medical aesthetics companies. I bring the kind of perspective that comes from having build, launched and grown brands across markets.​
BACKGROUND
I've spent over 18 years inside some of the most recognised names in aesthetics and beauty. From global pharmaceutical brands to prestige skincare.
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That breadth matters. I understand injectable category dynamics and I understand what makes a beauty brand feel like a cultural reference point. Most consultants have one side of that. I've lived both.
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My work spans globally across markets with very different behaviours, regulatory environments and aesthetic cultures. That cross-market experience shapes how I think about positioning: not as a single exercise, but as something a brand has to earn and maintain across every touchpoint.
18 years
in aesthetics and beauty
Dual
ultra-regulated Pharma/Med Device
+ consumer-driven prestige beauty
Global
teams and campaigns
EXPERIENCE
Allergan Aesthetics/Abbvie
Global category leader
International and affiliate marketing.
Lancôme - L'Oréal Luxe
Prestige heritage brand
Sustained skincare growth.
Evolus
Neuromodulator and HA challenger.
From 0 to 7 OUS market launches.
Vichy - L'Oréal Dermatology
Dermocosmetics leading brand in Pharmacies.
From premium skincare to challenger neuromodulator, the through-line is understanding how brands build authority, sustained appeal, loyalty and commercial performance at the same time.
HOW I WORK
01
BRAND
BUILD
Designing a brand that everyone can execute flawlessly.
Whether you're launching something new or rebuilding the foundation of something that has lost its direction, I work with you to define exactly what the brand is. Its positioning, its identity, its voice. And I make sure that definition is clear enough that every person who touches it, from your affiliates marketing team to your agency, executes it the same way.
The strategy is only half the work. The other half is making it clear enough to survive in the real world without you in the room to explain it.
02
GLOBAL
EXPANSION
Taking a brand global without losing what made it work.
A brand that works in the US doesn't automatically translate. I help aesthetics companies expand into new markets, EU, APAC and the Middle East, with a global brand architecture that holds across cultures, regulatory environments and professional behaviours without flattening what makes the brand distinctive.
03
FRACTIONAL
LEADERSHIP
Where I'm different: I stay through execution. The aesthetics industry is still full of marketers from traditional pharma who treat launch as the finish line. Execution, the detail, the consistency, the adaptation, is where brands are actually won. I know this because I've done it, not just planned it.
Director-level marketing, without the full-time commitment.
Sometimes what you need isn't a consultant with a deck. You need someone to lead. I work with brands as fractional Head of Marketing or interim Marketing Director, embedded in the business, accountable for outcomes, and able to build the team and agency relationships the brand needs to grow.
This is the engagement where the first two come together. You get the strategic thinking and the execution discipline, applied from inside the organisation rather than from the outside looking in.