I’m JP.
I’m a 41 year old Belgian-Congolese strategist and coach currently based in Barcelona.
My professional life has always been a bit of a hybrid. It started with a Master’s Degree in Commercial Engineering, which led me into the inner workings of the aesthetics world: Vichy, Lancôme, and industry giants like Botox and Juvéderm. I even spent time marketing cardiac products, though I truly hope you never have a professional or personal need for those.
From the Boardroom to the Box
The corporate world is a brilliant teacher of discipline, but it can be a slow-moving beast. I realised in 2020 that I preferred the sharp end of the wedge.
I started training CrossFit in 2017, but 2021 was the year my professional and personal worlds truly collided. I earned my Level 1 Trainer qualification and began coaching athletes. At the exact same time, I started freelancing for Evolus, helping them launch a new toxin into the international market.
The High-Velocity Hybrid
Those years were a masterclass in impact. While I was coaching CrossFit and nutrition at daybreak, I was spending my days navigating the complex launch of a market newcomer.
That shift accelerated my relationship with the corporate hierarchy. I moved from the steady, predictable rhythm of weekly one-to-ones with directors to the high-stakes, as-needed urgency of working with VPs and the C-suite. When you are talking directly to leadership, you learn to be frank about the changes needed to move a business forward. Whether I am consulting for an aesthetics manufacturer or a fintech start-up, I bring that same sense of urgency. I am here to help you move, not just provide a static report.
Practice Makes... Well, Better.
This part is for those of you looking at your health and wondering where to start. I wasn't a "sporty" kid. Growing up, I actually hated it. My family didn't do fitness, and I often felt like the odd one out in a gym. It took the right coaches and a fair amount of trial and error to turn my health into an enjoyable habit.
Even my own nutrition was questionable at best once upon a time, though I can tell you more about that in person. That experience is exactly why I coach today. I’ve learned first-hand that practice really does make perfect. I am not here to work with you because you aren't "good enough" today. I am here so you can enjoy feeling significantly better tomorrow.
Direct. Frank. Impactful.
I’ve seen this industry from the top down and the ground up. Whether you want a consultant who understands the science of a toxin or a coach who understands the reality of a busy life, we should talk.